Privacy Policy

IgnitionLabs, a service of John Kirker, Inc. ("we," "us" or "our"), is a California corporation. This Privacy Policy explains how we collect, use, disclose and protect your information when you visit ignitionlabs.com (the "Site") or use our hosting and consulting services (the "Services").

1. Information we collect

Information you give us

When you fill out our contact form, ask for a consultation or become a customer, we may collect:

• Name
• Email address
• Phone number
• Company name
• Website URL
• Information about your hosting needs, such as services of interest, current provider, number of sites, budget and project details

Information collected automatically

We use Google Analytics 4 to understand how visitors use the Site. It collects usage data such as:

• Pages visited, time on page and navigation path
• Browser type and version
• Device type and screen resolution
• Referring URL
• Approximate location (city or region, not precise location)
• Approximate location derived from your IP address (Google Analytics 4 does not log or store IP addresses)

We do not use tracking cookies beyond those set by Google Analytics. We do not use advertising cookies, retargeting pixels or other third-party tracking scripts. Our fonts are hosted on our own servers, so loading the Site does not send your information to Google Fonts or any other font service.

If you choose light or dark mode on the Site, your browser stores that choice locally so the Site remembers it. It is not sent to us.

2. How we use your information

We use the information we collect to:

• Reply to your inquiries and contact form messages
• Provide, maintain and improve our hosting and consulting services
• Communicate with you about your account, services or support requests
• Understand how visitors use the Site so we can improve it
• Meet legal obligations

Information you send through our contact form is used only to reply to you and, if you become a customer, to provide the Services. We do not sell, rent or trade your personal information. We never have, and we never will.

3. Cookies

The Site uses only the cookies set by Google Analytics 4, which help us understand traffic and usage. No advertising or third-party marketing cookies are used. If you choose light or dark mode, that choice is saved in your browser's local storage and never sent to us.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on or by changing your browser's cookie settings.

4. California privacy rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) give you these rights:

• Right to know: you can ask what personal information we collect, use, disclose and sell.
• Right to delete: you can ask us to delete personal information we collected from you, with certain exceptions.
• Right to correct: you can ask us to correct inaccurate personal information.
• Right to opt out of sale or sharing: we do not sell or share personal information for cross-context behavioral advertising, so there is nothing to opt out of.
• Right to non-discrimination: we will not discriminate against you for using any of these rights.

To use any of these rights, email info@ignitionlabs.com or call (844) 974-6781. We respond to verifiable requests within 45 days.

Categories of personal information collected

In the past 12 months, we have collected these categories of personal information:

• Identifiers: name, email address, phone number, IP address
• Commercial information: records of services purchased or considered
• Internet activity: browsing on our Site, searches within our Site and how you interact with our Site
• Professional information: company name and job title, if provided

We do not collect sensitive personal information as defined by the CPRA.

5. Data retention

We keep personal information as long as needed to provide the Services and for the purposes in this policy, or as required by law. Contact form messages are kept for the length of any resulting business relationship plus a reasonable period afterward. Google Analytics data is kept for 14 months.

6. Data security

We use commercially reasonable administrative, technical and physical safeguards to protect your personal information. No method of sending or storing data over the internet is 100% secure.

7. Third-party services

These third-party services may process your data:

• Google Analytics 4: website analytics and usage tracking, under Google's Privacy Policy

We do not use any other third-party analytics, advertising or tracking services.

8. Children's privacy

The Site and Services are not directed to anyone under 16. We do not knowingly collect personal information from children under 16. If we learn we have, we will delete it.

9. Do Not Track

Some browsers send a "Do Not Track" (DNT) signal. Because there is no accepted standard for responding to DNT signals, the Site does not currently respond to them. As noted above, we use only Google Analytics for site analytics and do not track you across other sites.

10. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will change the "Last updated" date at the top of this page.

11. Contact us

If you have questions about this Privacy Policy or want to use your California privacy rights, contact us:

IgnitionLabs (a service of John Kirker, Inc.)
Email: info@ignitionlabs.com
Phone: (844) 974-6781